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Automotive Industry News For 5/16/2012
Chrysler Honors U.S. Military with Cash Allowance
In honor of those who have served in the U.S. Military (and their families) a $500 Military Appreciation Bonus Consumer Cash allowance will be applied toward the retail purchase or lease of a new, eligible Chrysler, Jeep®, Dodge, Ram Truck, or FIAT brand vehicle. This is a limited time offer, and additional information about this special promotion may be obtained from any participating Chrysler Group dealer.Do Ford Ads Have a Better Idea?
A new ad campaign from Ford Motor Company is intended to build "intrigue" by promoting fuel efficiency, lauding the benefits of avoiding a taxpayer bailout and – finally – will mention the company name. The "Go Further" campaign prepares consumers for the arrival of two much-anticipated vehicles, the Fusion and the Escape, with the hint of mystery marketing and surprise intended to make watchers pay attention.Edmunds Launches “Debt-Free” Car
'Something for everyone,' could be the ad line for Edmunds.com's "Debt-Free Car Project," helping consumers find a reliable used car for under $5,000 without the burden of monthly payments. Recently, Edmunds added a 1996 Lexus ES300 for $3,800 to the list – which they will test for awhile to make sure the vehicle with 135,000 miles is indeed ‘reliable’. Are we there yet?Upcoming Industry Events
05/16/2012
Complete Calendar2012 BHPH National Conference
Las Vegas, NV05/21/2012Telogis Latitude 2012
St Regis Monarch Beach ResortDana Point, CA05/22/2012Fleet Safety Conference
Renaissance Schaumberg Convention Center HotelSchaumburg, ILIndustry People
Pete PearsonGlobal Sales ManagerBelron
Belron has named Pete Pearson as Global Sales Manager responsible for building partnerships with insurance and fleet companies in the 34 countries in which Belron operates. Pearson has been in the vehicle glass industry for 28 years, most recently serving as the Senior Vice president of Client Sales and Support for Safelite Solutions.Follow The Leaders
Jesse Biter, Founder of Dealers United
Jesse Biter shares Dealers United's mission to level the playing field for privately-owned dealerships so that they can effectively compete with MegaDealers.Weekly Industry News Poll
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Ford Makes its Focus ST Sound Louder
GM Europe Sends Chevrolet to the Rescue
Shelby Cars Line Automotive History
German Upscale Brands Gain in U.S. Sales
Automaker Incentives Decrease as Sales Increase
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Market Research
Fuel Cell Vehicle Sales To Top 600K By 2020
Fuel cell light vehicles expected to be commercially launched in 2014 in most regions of world. The US will be the largest market for FCVs in 2020, followed by China and Germany.Studies & Reports
NADA Used Car Guide Industry Update — December 2011
November's strong showing pushed light vehicle sales for the year to nearly 11.5M units and raised the consensus estimate for the full year to 12.8M. Exact figure aside, light vehicle sales in 2011 should exceed last year’s result by more than 10% and will be the best seen since 2008.Industry White Papers
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Test Drives & Rides
2011 Nissan Juke
Nissan calls the Juke a Sport Cross, which ties in with its claim that it's a crossover between a sports car and an SUV. The Nissan Juke is built on Nissan's global B platform, that's been around long enough to be well proven. Its 1.6-liter turbocharged intercooled direct-injection engine is being seen for the first time in the U.S., but it too has been used by Nissan in Europe and Japan for some time now.